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Wed Oct 20, 2010 11:35 am by 
At an event showcasing 3D technology, Ben Berraondo, PR manager for Nvida in UK and Northern Europe, confirmed that the Blu-ray association had agreed upon industry standards that would permit the first 3D Blu-ray films to hit shelves towards the end of Summer 2010.
Berroando warned that consumers will have to buy new Blu-ray players with faster chips to get a genuine 3D experience.
He added that Sony’s PlayStation 3 was possibly the only player on the market now that could play 3D Blu-ray content, with the help of a firmware upgrade.
3D Blu-ray films play at refresh rates of 120Hz, double the current TV standard of 60Hz, and will require shutter glasses to watch films.
Berraonda did hope to reassure Blu-ray owners by saying that some powerful players would provide “good value for money” when playing 3D Blu-ray.
Berroando warned that consumers will have to buy new Blu-ray players with faster chips to get a genuine 3D experience.
He added that Sony’s PlayStation 3 was possibly the only player on the market now that could play 3D Blu-ray content, with the help of a firmware upgrade.
3D Blu-ray films play at refresh rates of 120Hz, double the current TV standard of 60Hz, and will require shutter glasses to watch films.
Berraonda did hope to reassure Blu-ray owners by saying that some powerful players would provide “good value for money” when playing 3D Blu-ray.